Website Sold:
http://www.Bit-Tech.net
Who Bought it?
Dennis Publishing
How Much?
Undisclosed
Information On The Deal:
Dennis Publishing, one of the world’s largest independent media companies, has acquired Bit-Tech.net, a website focused on publishing in-depth reviews, news, and technology information. According to the company’s press release, Dennis publishing purchased the website as a move to bolster its current portfolio of magazines and websites, which include popular brands such as PC Pro and Igizmo. Bit-Tech.net is expected to increase Dennis Publishing’s over all traffic from 2.3 million to 3.35 million unique visitors each month.
Hugh Chappell, Bit-Tech’s managing director will join Dennis Publishing as a consultant while the editorial, advertising, and developmental staff will be hired as employees and report to the publishing director, Barry Cronin.
This seems to be a smart acquisition as Dennis Publishing will be able to offer its advertisers a greater reach and a more targeted audience.
